Ehrenthal, Joachim C.F.Joachim C.F.EhrenthalGruen, Thomas W.Thomas W.GruenHofstetter, Joerg SJoerg SHofstetter2023-04-132023-04-132011https://www.alexandria.unisg.ch/handle/20.500.14171/94925This conceptual article examines the effects of out-of-stock items through the Service-Dominant (S-D) logic lens.en[http://www.sdlogic.net/ Service-Dominant logic]stockoutscustomer relationship managementworking paper