On the Dilution of Customer Orientation in Customer-Focused Sales Organizations: Experimental Results, Field Evidence and Remedies

Fischer, Peter MathiasPeter MathiasFischer2023-04-132023-04-132011https://www.alexandria.unisg.ch/handle/20.500.14171/94977enOn the Dilution of Customer Orientation in Customer-Focused Sales Organizations: Experimental Results, Field Evidence and Remediesbook