Hoffmann, Christian PieterChristian PieterHoffmann2023-04-132023-04-132011-11-01https://www.alexandria.unisg.ch/handle/20.500.14171/93306The article discusses the use of social media in Corporate reputation management. It says that the change brought by social media on mass communication has made corporate public relations (PR) professionals to participate in online forums to foster company reputation by monitoring opinions and trends for timely reactions and interventions. Furthermore, opinions of peers have a much stronger impact on individual decisions, where social media can be used to change public perception of a company.enSocial MediaReputationCorporate Communicatinsnewspaper article