The effect of brand design on brand gender perceptions and brand preference

Lieven, TheoTheoLievenGrohmann, BiancaBiancaGrohmannHerrmann, AndreasAndreasHerrmannLandwehr, Jan R.Jan R.Landwehrvan Tilburg, MiriamMiriamvan Tilburg2023-04-132023-04-132015https://www.alexandria.unisg.ch/handle/20.500.14171/10731210.1108/EJM-08-2012-0456enThe effect of brand design on brand gender perceptions and brand preferencejournal article