Book Review: Retailing in the 21st Century: Current and Future Trends (edited by Manfred Krafft and Murali Mantrala)

Rudolph, ThomasThomasRudolph2023-04-132023-04-132007-01-01https://www.alexandria.unisg.ch/handle/20.500.14171/81160http://www.marketingpower.com/content342283.php#retailingenRetailingMarketingTrendsBook Review: Retailing in the 21st Century: Current and Future Trends (edited by Manfred Krafft and Murali Mantrala)book review