Converging Consumer Preferences Online : The Influence of Community Feedback on Creativity and Satisfaction with Self-Designable Products

Hildebrand, ChristianChristianHildebrandLandwehr, Jan R.Jan R.LandwehrHerrmann, AndreasAndreasHerrmannHäubl, GeraldGeraldHäublPaulo, Rita2023-04-132023-04-132012-05-23https://www.alexandria.unisg.ch/handle/20.500.14171/91614enConverging Consumer Preferences Online : The Influence of Community Feedback on Creativity and Satisfaction with Self-Designable Productsconference paper