2023-04-132023-04-13https://www.alexandria.unisg.ch/handle/20.500.14171/57898Exploring how digital sales enablement solutions help to increase productivity, foster customer engagement, and accelerate new business development in B2B sales conversations.Digital Sales EnablementSales Force EnablementStorytellingApplicationAppTabletsB2BCustomer EngagementNew Business DevelopmentBolt-On Enterprise Solutionindustry project