The Impact of Employee Behavior on Brand Personality Impressions: The Moderating Effect of Pseudorelevant Information

Wentzel, DanielDanielWentzelHenkel, SvenSvenHenkel2023-04-132023-04-132008-08-15https://www.alexandria.unisg.ch/handle/20.500.14171/77972enThe Impact of Employee Behavior on Brand Personality Impressions: The Moderating Effect of Pseudorelevant Informationjournal article