Graf, AlbertAlbertGrafMaas, PeterPeterMaas2023-04-132023-04-132014https://www.alexandria.unisg.ch/handle/20.500.14171/8774010.1007/978-3-658-02140-5_3deCustomer valuePerceived customer valueDesired customer valuecustomer behaviourCustomer lifetime valuecustomer satisfactionqualityvalue dimensionsCustomer Value from a customer perspective : A comprehensive reviewbook section