Consumers' Emotional and Behavioral Reactions to Personalized Product Recommendations Through Mobile Apps

Nagengast, LianeLianeNagengastBassett, MelanieMelanieBassettRudolph, ThomasThomasRudolph2023-04-132023-04-132015-10-02https://www.alexandria.unisg.ch/handle/20.500.14171/105867enConsumers' Emotional and Behavioral Reactions to Personalized Product Recommendations Through Mobile Appsconference paper