Management and Mismanagement of Small Accounts in Business-to-Business Markets

Schmitz, ChristianChristianSchmitzLee, You-CheongYou-CheongLeeIsenberg, LukasLukasIsenbergLilien, GaryGaryLilien2023-04-132023-04-132018https://www.alexandria.unisg.ch/handle/20.500.14171/101554enManagement and Mismanagement of Small Accounts in Business-to-Business Marketsconference paper