Book Review: Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-War Consumer Culture

Schneider, TanjaTanjaSchneider2023-04-132023-04-132011-12-15https://www.alexandria.unisg.ch/handle/20.500.14171/9306510.1177/0952695111412884enmarket researchmotivation researchconsumer cultureneuromarketingBook Review: Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-War Consumer Culturebook review