Gamified interactions: whether, when, and how games facilitate self

Berger, AxelAxelBergerSchlager, TobiasTobiasSchlagerSprott, David E.David E.SprottHerrmann, AndreasAndreasHerrmann2023-04-132023-04-132018-07https://www.alexandria.unisg.ch/handle/20.500.14171/10025710.1007/s11747-017-0530-0enGamesFlowInteractivityChallengeSelf–brand connectionBrand engagementCompulsory playTime pressureGamified interactions: whether, when, and how games facilitate self–brand connectionsjournal article