How Different Brand Creators Affect Dimensions of Brand Personality in New Product Development: An Empirical Study

Hubert, MarcoMarcoHubertLinzmajer, MarcMarcLinzmajerHauck, JanaJanaHauckPrügl, ReinhardReinhardPrügl2023-04-132023-04-132012-05-23https://www.alexandria.unisg.ch/handle/20.500.14171/91615enHow Different Brand Creators Affect Dimensions of Brand Personality in New Product Development: An Empirical Studyconference paper