Mauro Luis GotschDominik Lukas KnausFlorian Gasser2025-04-072025-04-072025-04-07https://www.alexandria.unisg.ch/handle/20.500.14171/122293Swiss tourism, due to its international guest base, is particularly exposed to influences such as climate change, international conflicts, and rapid technological change. For the sustainable development of the industry at the destination level, it is therefore essential that the impact of trends can be assessed quickly and appropriate measures taken in a timely manner. Unfortunately, many of the established tourism indicators are often unsuitable for such early detection—partly due to limited availability, and partly due to lack of reliability. This creates a need to reliably quantify the relevance of trends for destinations and to monitor them by tapping into new data sources. This study addresses the need for such a data-driven trend analysis. Based on data from a series of workshops with Swiss Destination Management Organizations (DMOs), as well as interviews and a survey of 17 industry experts, the impact of current trends on the Swiss tourism market is evaluated. In addition, promising data sources are proposed for monitoring the most influential trends. The results thus contribute to the development of data-based management systems, which are necessary for the forward-looking control and strategic orientation of destinations.deDestinationsmanagementTrendwatchingHype CycleDatenstrategieResilienzbook section