Stanoevska-Slabeva, KatarinaKatarinaStanoevska-SlabevaLenz-Kesekamp, Vera KristinaVera KristinaLenz-KesekampWozniak, ThomasThomasWozniakSchaffner, DorotheaDorotheaSchaffner2023-04-132023-04-132017-01-04https://www.alexandria.unisg.ch/handle/20.500.14171/10274410.24251/HICSS.2017.174enAssimilation of Mobile Marketing Cluster Analysis Domestication Theory Mobile Marketing Technology-organisation-environment frameworkAssimilation of Mobile Marketing in Organisationsconference paper