Lieven, TheoTheoLievenMühlmeier, SilkeSilkeMühlmeierHenkel, SvenSvenHenkelWaller, Johann F.Johann F.Waller2023-04-132023-04-132011-05https://www.alexandria.unisg.ch/handle/20.500.14171/9421210.1016/j.trd.2010.12.001This study forecasts the market potential of electric vehicles by looking at 14 categories of vehicle. It weighs the individual priorities against social preferences and a selection process is used to analyse priorities and barriers to allow individuals considered potential electric vehicle buyers to be identified.enjournal article