ABB - A Brand in Movement : Branding Challenges of a Global Business-to-Business Company

Heidig, WibkeWibkeHeidigTomczak, TorstenTorstenTomczakJobin, MariaMariaJobin2023-04-132023-04-132013https://www.alexandria.unisg.ch/handle/20.500.14171/90112deABB - A Brand in Movement : Branding Challenges of a Global Business-to-Business Companycase study