Bauer, Johannes C.Johannes C.BauerMorwitz, Vicki G.Vicki G.MorwitzRudolph, ThomasThomasRudolph2023-04-132023-04-132012-06-29https://www.alexandria.unisg.ch/handle/20.500.14171/91391Slogans such as "Buy Now, Pay Later" or "Same as Cash Financing" are found at many retailers and for a wide variety of products (cars, furniture, toys, jewelry, consumer electronics etc.). Despite the popularity of interest-free promotional tools, academic research on them is lacking. Therefore, this research investigates consumers' reactions to interest-free financing deals and shows that evaluative judgments, emotions, behavioral intentions (purchase and financing intentions), and product choices depend on (1) consumers' personal financial situation, (2) how the interest-free deal is framed, and (3) consumers' impulsivity.enSales PromotionBehavioral PricingSelf-ControlImpulsivityConsumer Creditconference paper