Innovating the customer journey: Customer experience strategies in the financial services industry

Knaak, MaleenMaleenKnaakHerhausen, DennisDennisHerhausenSchögel, MarcusMarcusSchögel2023-04-132023-04-132018https://www.alexandria.unisg.ch/handle/20.500.14171/101330enInnovating the customer journey: Customer experience strategies in the financial services industryconference paper