Customer Inspiration: Conceptualization, Scale Development, and Validation

Rudolph, ThomasThomasRudolphBöttger, TimTimBöttgerPfrang, ThiloThiloPfrangEvanschitzky, HeinerHeinerEvanschitzkyBrown, TomSwaminathan, Vanitha2023-04-132023-04-132015-02-13https://www.alexandria.unisg.ch/handle/20.500.14171/106743enCustomer InspirationConceptualizationScale DevelopmentCustomer Inspiration: Conceptualization, Scale Development, and Validationconference paper