A Stochastic Approach for Prospective Customer Equity Measurement and Monitoring

Losch, N.N.LoschMöller, KlausKlausMöller2023-04-132023-04-132010-07-11https://www.alexandria.unisg.ch/handle/20.500.14171/96203enA Stochastic Approach for Prospective Customer Equity Measurement and Monitoringconference paper