Zeschky, MarcoMarcoZeschkyWinterhalter, StephanStephanWinterhalterGassmann, OliverOliverGassmann2023-04-132023-04-132014-06-03https://www.alexandria.unisg.ch/handle/20.500.14171/86840enFrugal innovation; Reverse innovationGood-enough innovationCost innovation; Emerging maketsInternational R&DWhat is frugal innovation? : Conceptualization and empirical evidenceconference paper