Ready to Pitch? : How Salespeople Engagement In Tenders Affects Vendors' Relational and Transactional Attractiveness

Steinbacher, Eva KatharinaEva KatharinaSteinbacherSchmitz, ChristianChristianSchmitzLee, You-CheongYou-CheongLeeZupancic, DirkDirkZupancic2023-04-132023-04-132012-08-15https://www.alexandria.unisg.ch/handle/20.500.14171/91160deReady to Pitch? : How Salespeople Engagement In Tenders Affects Vendors' Relational and Transactional Attractivenessconference paper