Zimmermann, Jenny LenaJenny LenaZimmermannde Bellis, EmanuelEmanuelde BellisHofstetter, RetoRetoHofstetterPuntoni, StefanoStefanoPuntoni2023-04-132023-04-132022https://www.alexandria.unisg.ch/handle/20.500.14171/109599A key adoption barrier of autonomous products is consumers’ lack of perceived control. This research suggests that nicknaming can counter this barrier. Field and experimental evidence shows that nicknaming increases perceived control and product valuations of autonomous (vs. conventional) products.enconference paper