When Western Entrepreneurs Meet Rural India: Preparing the Set-up of a Water Shop in Udaipur

Moser, RogerRogerMoserRaju, AbhishekAbhishekRajuNarayanamurthy, GopalakrishnanGopalakrishnanNarayanamurthy2023-04-132023-04-132017-09-12https://www.alexandria.unisg.ch/handle/20.500.14171/10197410.1108/EEMCS-06-2016-0132enWhen Western Entrepreneurs Meet Rural India: Preparing the Set-up of a Water Shop in Udaipurjournal article