A New Look for the Head Office : Corporate Headquarters Redesigns during Times of Crisis

Kunisch, SvenSvenKunischSchimmer, MarkusMarkusSchimmerMüller-Stewens, GünterGünterMüller-Stewens2023-04-132023-04-132012-10-14https://www.alexandria.unisg.ch/handle/20.500.14171/90867Companies appear to have adopted a new perspective on the role of their corporate headquarters (CHQ). Instead of considering it a cost factor that can be easily slashed, companies seem to have recognized the need for a stronger corporate hand. By analyzing recent patterns of CHQ change, this article provides valuable lessons on how companies handle this conflict between CHQ cost efficiency and value contribution. [http://performance.ey.com/2012/11/14/chq-redesigns-during-times-of-crisis/ Snapshot] [http://performance.ey.com/wp-content/uploads/downloads/2012/11/New-look-for-head-office.pdf Full Article]encorporationcorporate headquarterscorporate strategystrategic changecorporate parenteconomic downturnA New Look for the Head Office : Corporate Headquarters Redesigns during Times of Crisisjournal article