When Customer-Oriented Sales Efforts Lose Ground : An Experimental Study on the "Dilution Effect"

Fischer, Peter MathiasPeter MathiasFischerHerzog, WalterWalterHerzogReinecke, SvenSvenReinecke2023-04-132023-04-132010-02-19https://www.alexandria.unisg.ch/handle/20.500.14171/96797enWhen Customer-Oriented Sales Efforts Lose Ground : An Experimental Study on the "Dilution Effect"conference paper