Landwehr, Jan R.Jan R.LandwehrWentzel, DanielDanielWentzelHerrmann, AndreasAndreasHerrmann2023-04-132023-04-132009-09-22https://www.alexandria.unisg.ch/handle/20.500.14171/75536enThe Influence of Prototypicality and Level of Exposure on Consumers' Responses to Product Designsjournal article