The impact of brand-specific transactional and transformational leadership on front-line employees' brand-building behavior

Morhart, FelicitasFelicitasMorhartHerzog, WalterWalterHerzogTomczak, TorstenTorstenTomczakMohr, J.2023-04-132023-04-132007-08-03https://www.alexandria.unisg.ch/handle/20.500.14171/80347enThe impact of brand-specific transactional and transformational leadership on front-line employees' brand-building behaviorconference paper