Rudolph, ThomasThomasRudolphNagengast, LianeLianeNagengastEvanschitzky, HeinerHeinerEvanschitzkyBlut, M.M.Blut2023-04-132023-04-132012-10-04https://www.alexandria.unisg.ch/handle/20.500.14171/90911Existing studies on the moderating role of switching costs on the satisfaction-loyalty relationship are inconclusive. Based on a meta-analysis and two studies, we show that switching costs moderate this relationship in a nonlinear (inverted u-shaped) way. Explaining existing inconsistencies, our results contribute to a better understanding of the satisfaction-loyalty link.enconference paper