Social media and their influence on the selection of the purchase channel

Steiner, Philipp HendrikPhilipp HendrikSteinerSchlager, TobiasTobiasSchlagerMaas, PeterPeterMaas2023-04-132023-04-132014-05-08https://www.alexandria.unisg.ch/handle/20.500.14171/86997enSocial Mediapurchase channelonline purchaseSocial media and their influence on the selection of the purchase channelconference paper