Gassmann, OliverOliverGassmannFrankenberger, KarolinKarolinFrankenbergerSauer, RomanRomanSauer2023-04-132023-04-132017-01https://www.alexandria.unisg.ch/handle/20.500.14171/102760Companies like Amazon, Uber, and Skype have become business strategy icons and the way they transformed industries can hardly be explained with classic strategy research. This article explores the topic of Business Model Innovation, which has become the cornerstone for the competitiveness of many successful firms, from a theoretical perspective. It gives an overview and introduction to the book "Exploring the Field of Business Model Innovation".enbook review