Feeling Confident: How Website Browsing Sequences Affect Consumer Purchase Behavior

Boller, DanielDanielBollerSchlager, TobiasTobiasSchlagerHerrmann, AndreasAndreasHerrmann2023-04-132023-04-132016-05-18https://www.alexandria.unisg.ch/handle/20.500.14171/104354enFeeling Confident: How Website Browsing Sequences Affect Consumer Purchase Behaviorconference paper