Cross-National Differences in Uncertainty Avoidance Predict the Effectiveness of Mass Customization across East Asia: A Large-Scale Field Investigation

de Bellis, EmanuelEmanuelde BellisHildebrand, ChristianChristianHildebrandIto, KenichiKenichiItoHerrmann, AndreasAndreasHerrmann2023-04-132023-04-132015https://www.alexandria.unisg.ch/handle/20.500.14171/107602enCross-National Differences in Uncertainty Avoidance Predict the Effectiveness of Mass Customization across East Asia: A Large-Scale Field Investigationjournal article