Established consumer goods manufacturers and Direct-to-Consumer (D2C) strategies: How to build capabilities for manufacturers’ own D2C brands

Lienhard, Severin DominicSeverin DominicLienhard2023-04-132023-04-132022-05https://www.alexandria.unisg.ch/handle/20.500.14171/108762enEstablished consumer goods manufacturers and Direct-to-Consumer (D2C) strategies: How to build capabilities for manufacturers’ own D2C brandsconference paper