Brave New World 2.0? How Big Data Affects Managerial Decision-Making in Marketing

Wortmann, ChristophChristophWortmannFischer, Peter MathiasPeter MathiasFischerReinecke, SvenSvenReinecke2023-04-132023-04-132017https://www.alexandria.unisg.ch/handle/20.500.14171/103565enBrave New World 2.0? How Big Data Affects Managerial Decision-Making in Marketingconference paper