Consumer Perception of Brand and Product Gender: An Empirical Investigation of the Effects on Consumer Response and Behavior

van Tilburg, MiriamMiriamvan Tilburg2023-04-132023-04-132014https://www.alexandria.unisg.ch/handle/20.500.14171/88279enConsumer Perception of Brand and Product Gender: An Empirical Investigation of the Effects on Consumer Response and Behaviordoctoral thesis