Luoma, JukkaJukkaLuomaLaamanen, TomiTomiLaamanenLamberg, Juha-AnttiJuha-AnttiLamberg2023-04-132023-04-132020-06-24https://www.alexandria.unisg.ch/handle/20.500.14171/112016https://doi.org/10.1177/1476127020931359Although organizational routines have attracted increasing attention in strategy and organization research, they have received surprisingly limited attention in competitive dynamics scholarship. Our essay seeks to advance a routine-based view of interfirm rivalry by bridging the competitive dynamics and routine literatures. We put forward a conceptual model of the routine-based view of interfirm rivalry that is centered on “competitive action routines.” The model clarifies the roles that managers play in driving a firm’s competitive behavior, challenges the assumption of routine-based rigidity in competitive behavior, and adds nuance to our understanding of managerial cognition in competitive dynamics. Moreover, the routine-based view offers new insights regarding the awareness-motivation-capability framework, and amplifies previous calls to broaden the methodological repertoire of competitive dynamics research.enjournal article