Berghaus, BenjaminBenjaminBerghaus2023-04-132023-04-132013https://www.alexandria.unisg.ch/handle/20.500.14171/89877Internal report for panelists, on request - Imagine the perfect organization in the luxury market. What comes to mind - a great brand, a great heritage, great products and experiences? Likely, all of the above. And yet again, the word "luxury" ushers attention away from what really is at the heart of the question: the organization. Thus, we try again, with less distraction: What makes the perfect organization? Our suggestion: the way in which it manages challenges. And in the luxury market, there are plenty of challenges. This is why we initiated the Luxury Executive Panel. The Luxury Executive Panel is a steadily growing group of CEOs in the luxury market who anonymously participate in management studies twice a year. Panelists may suggest topics of particular relevance to them, they state their perspectives and, in the end, receive the results. Those results will not always be clear-cut answers. But we are certain that the combined insight of the panel will give fresh impulses and new perspectives on old challenges. In this edition, we interviewed the Luxury Executive Panel on the ever-growing trend of going digital as a luxury brand, on the competitive dynamics in the luxury market, and on indicators of luxury market performance. All of the conclusions we draw in this dossier are based on the interviews we carried out with the participating panelists. Every new edition of the Luxury Executive Panel generates new and worthwhile insight with and for the panelists.enwork report