2023-04-132023-04-13https://www.alexandria.unisg.ch/handle/20.500.14171/58866The Audi Lab for Market Research is a leading research institute by the University of St.Gallen and AUDI corporation. It focuses on further integrating customer needs into the development and marketing of automobiles. Key research issues: 1) The Effect of Design and Aesthetics on Sales. 2) Perceptual Differences in the Evaluation of Car "Faces" 3) Usability and Efficiency of Car ConfiguratorsCar DesignOnline Car Configuartorsapplied research project