Schwaninger, MarkusMarkusSchwaningerMandl, ChristophChristophMandlMoreno-Díaz, RobertoPichler, FranzQuesada-Arencibia, Alexis2023-04-132023-04-132012https://www.alexandria.unisg.ch/handle/20.500.14171/9289510.1007/978-3-642-27549-4_17This paper relies on complexity theory to gain new insights into the dynamics of high-technology markets. We are making use of the Pólya process model to explain these dynamics. This classical model highlights the "mechanism" of positive feedback, which gives rise to the phenomenon of path dependence and lock-in. Implications for management in high-technology markets are derived. Finally, some recommendations for the design of business innovations are given.enPóIya ProcessesHigh-Technology MarketsModelingSimulationSystem DynamicsBusiness InnovationInnovation Managementbook section