On the dilution of customer orientation in customer-focused sales organizations

Fischer, Peter MathiasPeter MathiasFischerHerzog, WalterWalterHerzogReinecke, SvenSvenReinecke2023-04-132023-04-132009-05-28https://www.alexandria.unisg.ch/handle/20.500.14171/76068enOn the dilution of customer orientation in customer-focused sales organizations - Experimental evidenceconference paper