Choosing not to buy when tempted: Advancing sustainable development with consumer moral restraint

Sekerka, LeslieLeslieSekerkaKipfelsberger, PetraPetraKipfelsbergerStimel, DerekDerekStimelBagozzi, RichardRichardBagozzi2023-04-132023-04-132022https://www.alexandria.unisg.ch/handle/20.500.14171/109521https://doi.org/10.1142/9789811248870_0007enChoosing not to buy when tempted: Advancing sustainable development with consumer moral restraintbook section