Customer Journeys and their Effects on Customer Satisfaction and Loyalty

Herhausen, DennisDennisHerhausenKleinlercher, KristinaKristinaKleinlercherEmrich, OliverOliverEmrichVerhoef, PeterPeterVerhoefRudolph, ThomasThomasRudolph2023-04-132023-04-132017https://www.alexandria.unisg.ch/handle/20.500.14171/103096enCustomer Journeys and their Effects on Customer Satisfaction and Loyaltyconference paper