From Customer Attitude to Company Profit: Linking Customer Value, Customer Retention, and Sales Growth

Bodderas, MareikeMareikeBodderasMaas, PeterPeterMaas2023-04-132023-04-132011https://www.alexandria.unisg.ch/handle/20.500.14171/94837enFrom Customer Attitude to Company Profit: Linking Customer Value, Customer Retention, and Sales Growthworking paper