Upselling or Upsetting? : Determinants of a Successful Upsell Option

Heidig, WibkeWibkeHeidigWentzel, DanielDanielWentzelTomczak, TorstenTorstenTomczakNoble, S.2023-04-132023-04-132011-08-05https://www.alexandria.unisg.ch/handle/20.500.14171/93738enUpsellingDecision MakingConsumer BehaviorUpselling or Upsetting? : Determinants of a Successful Upsell Optionconference paper