Gamified Information Presentation and Consumer Adoption of Product Innovations

Häubl, GeraldGeraldHäublMüller-Stewens, JessicaJessicaMüller-StewensSchlager, TobiasTobiasSchlagerHerrmann, AndreasAndreasHerrmann2023-04-132023-04-132017https://www.alexandria.unisg.ch/handle/20.500.14171/103127enGamified Information Presentation and Consumer Adoption of Product Innovationsjournal article