Lützner, RichardRichardLütznerMengel, SteffenSteffenMengelFriedli, ThomasThomasFriedli2023-04-132023-04-132015-05-10https://www.alexandria.unisg.ch/handle/20.500.14171/106475Based on single case study research, we propose a shared factory concept as construct for foreign market entries where one division of a multinational corporation already operates a site in the target market of a second division. The latter benefits from low initial investments, the prior from shared fixed costs.enInternationalisation ProcessMarket EntryShared Factorypresentation