Customer Relationship Management Capability: Antecedents and its Impact on CRM Performance

Arndt, OliverOliverArndtSchögel, MarcusMarcusSchögelReynolds, K.2023-04-132023-04-132009-02-20https://www.alexandria.unisg.ch/handle/20.500.14171/76391forthcomingenCustomer Relationship Management CapabilityMarketing StrategyCustomer Relationship Management Capability: Antecedents and its Impact on CRM Performanceconference paper